SFMOMA

“THE ROLE OF THE ARTIST IS TO MAKE REVOLUTION IRRESISTIBLE.” -TONI CADE BAMBARA

Humpbacks "Nails It" for SFMOMA's Soapbox Derby

April 10, 2022, SFMOMA re-launched their legendary soapbox derby. Our team created an immersive experience around the story of global climate catastrophe, a narrative about ocean rise which included fragments of the last glacier on earth (brought back from 2069) as well as a future newspaper to help people orient on the message. Our "interns" engaged with hundreds of the 4,000+ in attendance, and while fossil fuel culture is hard to change, we successfully made an impression on many people that the time to act is NOW.

Dear Bob and Team,

My heart is full of joy. I wanted to send a heartfelt thank YOU for participating in our dream derby!

Your car was more than extravagant and the most Bay Area Dame I have ever seen in my life. Every detail shined, if only for a brief moment, down the track. You folks NAILED it. Really! I do hope you enjoy your trophy for Best Pun by Ben ViImain. I really feel like this one found a good home!

For one day the language of the museum was ours and what a story we told. It already feels legendary.


Thank you for again, what a special day,


Stella Lochman (she/her)

San Francisco Museum of Modern Art